Project Description
ASAP Home Services
HELPING A HOME SERVICES COMPANY REACH NEW CUSTOMERS
What ASAP Home Services Needed:
ASAP Home Services is a water filtration company that relies on direct outreach to homeowners to generate interest in their services. They were using outdated postcards and mailers and lacked a proper website when they approached Vaughn Austin Creative.
To help ASAP Home Services understand the impact of their outreach, calculate ROI and track analytics of campaigns, Vaughn Austin Creative suggested multiple small business marketing solutions.
Deliverables
After a free marketing consultation, we determined that ASAP Home Services would benefit from ongoing design services to update their direct mail campaigns and prioritize conversions. We also built them a brand new website, and created a system for landing pages that helps ASAP track the effectiveness of their direct mail campaigns. Vaughn Austin Creative also built a Facebook Ads campaign to target new homeowners to expand ASAP Home Service’s reach digitally.
Print Design Services
Website Design
PPC Advertising
Results
ASAP Home Services is generating more interest in their water filtration systems than ever. After creating a successful Facebook Ad marketing plan with a cost per lead of less than $5, Vaughn Austin Creative helped this small business find a whole new target audience.
However, our analysis showed that the direct mail campaigns created by Vaughn Austin Creative have proved so effective that we recommended they utilize their limited marketing budget on those efforts. We believe that small business marketing dollars should be spent where they will have the best return on investment, even if that means relying on less digital strategies.
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