Project Description
Capital Compliance Group
BUSINESS TO BUSINESS MARKETING DONE RIGHT
What CCG Needed:
Capital Compliance Group is a business to business firm with a small, unique audience and a niche service – helping debt collection firms remain compliant.
Such a niche business plan offers both unique opportunities and challenges. CCG approached Vaughn Austin Creative to help them create a small business B2B marketing plan that would help them reach their audience without breaking the bank. We suggested several services to help them hit the ground running.
Deliverables
Capital Compliance Group approached us in the very beginning stages of their business development process since they recognized that marketing help would be imperative in reaching their target audience. As such, we were able to have a hand in not only their external marketing strategy, but their internal business processes to make sure everything worked together.
Vaughn Austin Creative helped with the following services:
Website Design
Brand Identity
Business Management Solutions
These services included a complete brand identity package including logo, business cards, letterhead, and other print materials, as well designing and building a website.
We also were able to help them get their internal business management systems set up to manage the influx of new business by consulting on and implementing:
- VOIP phone system
- Customer relationship management software
- Computer network wiring and install
Results
CCG has grown into a successful firm with dozens of clients, recently signing up a Fortune 500 company. Their business management systems function smoothly to help funnel marketing leads into new customers. B2B marketing can be difficult, but with Vaughn Austin Creative’s help, CCG has emerged as a leader in their industry.
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